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RPS is an on-line specialist, experienced in arranging and placing non-standard life cover for their customers. We were asked to develop an advertisement campaign in the trade media, attracting financial advisers to gain a fast quote online for life cover. Our approach was a campaign with the strapline ‘raising your gain’ (to sound like ‘raising your game’). The Advertisements helped launch RPS with a high-impact campaign, got them noticed in a crowded market place, and explained their offering with clarity and simplicity. |
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